Pinpoint Your Market
Are you tired of wasting your marketing money? Don’t you wish you could target consumers who are done shopping around and are ready to pull the trigger on a remodeling or replacement project?
Now you can do just that using the Residential Remodeling Index (RRI). The RRI is a quarterly report that forecasts remodeling activity for any of 366 metropolitan statistical areas (MSA). It uses a variety of inputs—including permit data, consumer surveys, and demographic segmentation models from Nielsen Claritas—to identify nine Housing Consumer Groups, then evaluates how likely each one is to undertake specific remodeling projects.
To learn more, watch the short video, or click below to find out how the thousands of data points in our low-cost reports can help you pinpoint the best prospects in your market.
A Variety Of Reports Are Available For Purchase:
Local Market Reports - Zip-code level data for up to 366 U.S. cities
- Annual
- Quarterly
Targeted Consumer Lists* - Mailing lists for consumer households
- Homeowner only” addresses in specific ZIP codes
- Filtered by one of 9 customer profiles
- Filtered by type of project (kitchen, bath, windows, siding, etc.)
*Targeted Consumer Lists are available only to purchasers of a Local Market Report.
Why Do You Need The Local Market Report?
Learn more about …
Local Market Reports
Annual Report - $500 per year per MSA
Quarterly Reports - $600 per year per MSA
What You Get
- Dashboard of RRI trends and forecast
- Heat map of recent and forecast remodeling activity for every ZIP code in the MSA
- RRI ranking (current and forecast) for each of 9 Consumer Groups for every ZIP-code in the MSA
- Table showing likelihood of remodeling by job type for each of 9 Consumer Groups in the MSA
- Bar charts and time-series graphs showing:
- size of key consumer groups
- underlying market health
- key economic metrics
Targeted Consumer Lists
RRI Powered Marketing Solutions For Home Improvement Professionals
Up-to-date consumer mailing lists from RRI Marketing Services in our Standard Sort help you focus your marketing efforts on reaching consumers in your target zip codes. Our Premium Sort goes one step further and includes a filter to target specific households that fall within your key customer profiles.
*Note: Targeted Consumer Lists are available only to purchasers of a Local Market Report
Standard Sort
| List Size | Single Use | Unlimited Use (one year) |
|---|---|---|
| 1,000 - 15,000 names | $54 per 1,000 names | $104 per 1,000 names |
| 15,000 - 25,000 names | $48 per 1,000 names | $98 per 1,000 names |
| 25,000+ names | $42 per 1,000 names | $92 per 1,000 names |
What You Get
- Complete “homeowner only” address information
- List based on zip codes identified as best areas of opportunity for remodeling.
Premium Sort
| List Size | Single Use | Unlimited Use (one year) |
|---|---|---|
| 1,000 - 15,000 names | $95 per 1,000 names | $155 per 1,000 names |
| 15,000 - 25,000 names | $88 per 1,000 names | $148 per 1,000 names |
| 25,000+ names | $80 per 1,000 names | $140 per 1,000 names |
What You Get
- Standard Sort
- Additional filtering for homeowner demographics (based on Claritas segments with the highest propensity to undertake home improvement projects).
- Targeting by specific remodeling project type.
Custom Direct Marketing
RRI Powered Marketing Solutions For Home Improvement Professionals
Looking for help using direct mail to reach targeted households? Our Custom Direct Marketing service will handle it all. Choose from three effective marketing options, provide your company information and any special promotions and we’ll do the rest.
| Pricing examples: (call for quote) | Up to 10,000 | 10,001 - 25,000 | 25,001 - 50,000 |
|---|---|---|---|
| Postcard 6x9" 4-color card with customized message |
$3,019 | $4,327 | $6,247 |
| Letter & Envelope 1 or 2-color letter with customizable #10 envelope |
$3,748 | $5,487 | $8,155 |
| Single-Fold Mailer 4-color brochure with 4 panels of your content |
$3,937 | $6,001 | $9,196 |
What You Get
- Design and layout
- Printing costs
- Folding & labeling*
*Note: Postage not included
Questions?
Make the most of your marketing budget. Order
an RRI Local Market Report online, or call or email to order a Targeted Consumer
List or get a quote on our Custom Direct Marketing service.
